REFARIS AI MARKETING AGENTS
Campaign Intelligence
Turn a business objective into an intelligent demand-generation strategy.
Campaign development shouldn’t begin with a channel, tactic or content asset. It should begin with the market, the buyer and the business problem you’re trying to solve.
Refaris Campaign Intelligence brings market research, buyer intelligence and proven B2B campaign methodology together to help teams develop better-informed campaign strategies from the beginning.
THE CHALLENGE
Campaigns often start too far downstream.
A campaign request comes in. A channel gets selected. Content gets created. Emails are written. Ads are launched.
But some of the most important questions may never have been answered first:
Who should we actually target? What business problem matters most to them? Who is involved in the buying decision? What is happening in the market? How are competitors positioning themselves? What should we say that is relevant and differentiated? What action are we trying to create?
Campaign Intelligence moves those decisions to the beginning of the process.
Traditional
Campaign Request → Tactics → Content → Launch
Intelligent
Business Objective → Intelligence → Strategy → Execution → Learning
HOW IT WORKS
Research first. Recommend second.
Give Campaign Intelligence the product or solution, target market, business objective, available budget and what you already know. The agent researches and evaluates the broader context before developing its recommendations.
↶ Measurement feeds learning back into Understand
CAMPAIGN INTELLIGENCE
More context leads to better decisions.
Campaign Intelligence is designed to consider multiple sources of business, market and buyer context together rather than making recommendations from a single prompt or isolated data point.
Business Context →
Objectives
Products and solutions
Revenue goals
Budget
Sales cycle
Market Intelligence →
Market dynamics
Category trends
Competitors
Positioning
Emerging issues
Buyer Intelligence →
ICP characteristics
Buying groups
Persona priorities
Business problems
Buying triggers
Objections
Existing Marketing Intelligence →
Existing content
Channels
Campaign history
Engagement patterns
Performance data
Campaign Intelligence
Types of intelligence the agent can work with; availability depends on the context and information provided.
OUTPUT
From research to an actionable campaign strategy.
Campaign Intelligence brings its research, analysis and recommendations together into a structured campaign strategy your team can review, refine and activate.
Target Market & ICP
Recommended target accounts, segments and ICP criteria.
Buying Group
Key roles, priorities and considerations across the buying decision.
Market & Competitive Insight
Relevant market dynamics, competitor positioning and opportunities for differentiation.
Campaign Proposition
The central idea connecting the business problem, buyer need and solution.
Messaging Architecture
Core messaging and supporting themes by audience and buying context.
Offers & Calls to Action
Recommended ways to create engagement and move buyers forward.
Content Requirements
Content needed across the campaign and buyer journey.
Channel Strategy
Recommended channels and the role each should play.
Buyer Journey
How engagement should progress across stages and interactions.
Sales Activation
How and when Sales should become involved and what context should accompany engagement.
Measurement Framework
KPIs and signals used to understand whether the campaign is creating meaningful demand and pipeline progression.
The agent doesn’t just recommend what to do. It explains why.
Designed to connect intelligence with action.
Campaign Intelligence is designed to support the campaign-development process from initial business objective through activation and learning.
As Refaris capabilities expand, approved campaign strategies can connect with marketing and sales workflows to help teams move from recommendation to execution.
Research →
Analyze →
Recommend →
Review →
Activate →
Measure →
Learn
HUMAN + AI
AI expands the intelligence. People make the business decisions.
Campaign strategy involves judgment. Market context changes. Organizational priorities matter. Brand considerations matter. Sales realities matter.
Campaign Intelligence is designed to research, analyze and recommend—not remove human judgment from the process.
Teams can review the reasoning behind recommendations, refine the strategy and determine what should move forward.
AI Research →
AI Analysis →
AI Recommendation →
Human Review →
Approved Action →
Learning
YOUR TECHNOLOGY
Add intelligence without replacing the systems that run your marketing.
Campaign Intelligence is designed to work around the technology, data and processes already supporting your marketing organization.
CRM & Sales
Marketing Automation
Intent & Intelligence
Advertising & Analytics
Your existing technology remains the execution infrastructure. Campaign Intelligence adds intelligence to the decisions that shape what gets executed.
CONNECTED INTELLIGENCE
Campaign Intelligence is where the demand engine begins.
Campaign Intelligence can operate independently, but its recommendations become even more valuable when intelligence continues across the buyer journey.
Campaign Intelligence →
Demand Intelligence →
Lead Orchestration →
Nurture Intelligence →
Pipeline Intelligence
↶ Learning returns intelligence to Campaign Intelligence
What would your campaigns look like if better intelligence came first?
Start with a business objective. Campaign Intelligence helps turn it into a better-informed demand-generation strategy.
RESOURCES
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